Blog Posts

Sales and marketing content from the world’s most respected brands all in one place brought to you weekly. All carefully hand-picked by our team to bring you the most valuable and relevant content.

22-11-18

How to Use A/B Testing to Boost Your Outbound Sales

The A/B testing framework dates back 100 years, as it was used in agriculture and medicine. If you’re not doing it, you’re really behind. Here’s a short guide on why to test, what to test and how to test.

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22-11-18

The Three Frameworks You Need to Kick-start Sales

A great piece of advice from Whitney Sales on how to approach sales in early-stage companies. An actionable framework for building start-up’s founding narrative, structuring your customer stories and putting it all together into your perfect pitch.

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22-11-18

How Small Yeses Can Lead To Big Sales

Short and sweet blog post written by Maddy Osman on a sales strategy that is “easy to employ and statistically proven to work” – the one we love the most.

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12-11-18

Closing Techniques in Sales Are Dead – This Data Explains Why

What is the most important part of AEs job? Closing, right? That’s what they were hired for. Brilliant piece of research from Gong, analyzing 42,945 closing calls, reveals that the Holy Grail lies somewhere else.

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12-11-18

How The Top B2B Video Sellers of 2018 Use Video to Book More Revenue

Video is undeniably the next big thing in sales and marketing. This compilation from the winners of the 2018 Video in Business Awards will show you how creative one can get with this channel.

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12-11-18

73 Mind-Blowing Sales Statistics That Will Help You Sell Smarter in 2019

A comprehensive set of stats, which gives you lots of actionable insights on how to sell smarter including, prospecting, writing emails, cold calling, social selling, sales productivity and more.

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12-11-18

How to Create an Email Follow-up Strategy that Works

A plug & play follow-up strategy for you to use in your outbound sales campaigns. Includes both universal rules and tips to create your own strategy, as well as the best performing templates.

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12-11-18

How to Sell Smarter than Automated Communication and Artificial Intelligence

The number of sales automation tools and artificial intelligence solutions is on the exponential rise. What will be the role of a salesperson in this era? John Barrows has the answer.

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12-11-18

Sales Psychology Series Part I: Tailoring Outreach Emails

Applying Personality Neuroscience to email outreach strategy? Sign me up. Drew D’Agostino offers actionable advice on how to tailor your outreach to your prospect’s personality.

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12-11-18

Cognitive Bias: How to make people want what you’re selling

Understanding what drives people’s decisions can make or break a good salesperson. Pipedrive comes to the rescue with great advice on how you can leverage cognitive biases to improve your sales numbers.

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